Sales & Marketing Command Center

The Great House Publishing, Inc. + BMS Bunch Marketing Solutions

Turn the existing inventory into profitable, repeatable revenue as quickly and intelligently as possible—without wasting capital trying to perfect everything before selling anything.

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Key Performance Metrics

TOTAL POTENTIAL
$985K
Revenue Potential
ACTUAL REVENUE
$247K
Generated to Date
PROFITABILITY
$184K
Net Profit
AVERAGE ROI
458%
Return on Investment

Revenue by Priority Level

Portfolio Status Distribution

Campaign ROI Performance

Top Performing Books by Profitability

TitlePriorityRevenueProfitROI
The Power of Daily DevotionHigh$68,000$59,100664%
Marriage Built to LastHigh$52,000$44,200567%
The Power of Faith in BusinessCritical$45,000$36,500429%
Building a Legacy BusinessHigh$35,000$27,900393%
Kingdom Leadership PrinciplesCritical$28,000$21,800352%

Portfolio Status

Ready to Launch

4

Books ready for immediate launch

The Power of Faith in Business #1
Marriage Built to Last #4
The Entrepreneur's Prayer Journal #6

In Progress

4

Books currently being prepared

Financial Freedom Through Biblical Wisdom In Progress
Raising Godly Children in a Modern World In Progress
Healing from Heartbreak In Progress

The Profitability Principle

The governing metric is profitability—not vanity metrics like followers or impressions.

Activity Metrics (Leading Indicators)

  • • Impressions
  • • Views
  • • Clicks
  • • Followers
  • • Engagement

Business Results (What Matters)

  • • Leads
  • • Customers
  • • Units Sold
  • • Revenue
  • • Profitability
  • • ROI

A campaign producing 100,000 views and zero profitable customers should not automatically receive more money. A smaller campaign consistently producing profitable customers may deserve to be scaled aggressively.